The Abbé Pierre died in 2007. Today, less and less Young people know who he was and what his Foundation is aiming at, i.e. fighting against bad housing condition. To get closer from this target, the Abbé Pierre Foundation decided to participate to the three main French summer rock festivals.BDDP Unlimited has developped a specific outdoor campaign. Seven posters that were shown during the festivals and distributed to the Young public. The climax of the campaign occured when one serigraphy of each poster was sold on ebay.fr (18th-28th september 2009).