The campaign was first launched with outdoor posters in France, on bus shelters, trucks, billboards, and in the subway. 10 000 posters have been diffused in France.The campaign appeared in Newspapers and magazines: Le Parisien, Libération, Les Echos, Le nouvel Observateur, Le Point.Along side, a film and radio spot have been broadcasted on French TV and radios: TF1, France 2, France 3, France 5, Canal+, M6, Planète, Jimmy, Infosport, Paris Première, W9, MCM. France Info, France Inter.The campaign also appeared on internet with e-ads.On December the 3rd, the agency and the Abbe Pierre Foundation organised a commando to put posters on parking places, in front of symbolic sites in Paris, to dramatize the fact that thousands of people live in spaces no larger than 7 sq meters. This operation appeared on TV and on the web.

The media coverage for the most part was free. But its value was estimated to 500,000 Euros.Results of the campaign: 15% increase in donors in 2008;49% increase in donations through the internet.