Cannes Lions

ASSOCIATION FOR INTERNATIONAL UNDERSTANDING

DROPPING KNOWLEDGE, Berlin / DROPPING KNOWLEDGE / 2007

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Through multimedia-based campaigns and events dropping knowledge functions as a social amplifier. It uses the power of images and graphics to inspire the public to voice their concerns, share what they know, and take action.

The centerpiece of dropping knowledge is the open internet dialogue platform where the public can ask questions, discuss solutions, and exchange view points. Developed by the German Research Center for Artificial Intelligence (DFKI), the seed content for the platform was generated through the Table of Free Voices in Berlin and is today used by over 11,500 registered users.

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