Cannes Lions
FISCHER AMERICA COMUNICAÇÃO TOTAL, Sao Paulo / AACD - ASSOCIACAO DE ASSISTENCIA A CRIANCA DEFICIENTE / 2009
Overview
Entries
Credits
Execution
We placed mini football tables in pubs, clubs and business buildings. The detail is that all players had one leg taken off. People started to play the game and only then realized the players’ disability, which in fact didn’t jeopardize the game.A sticker wrapped up the message: See how it’s possible to have a normal life despite a disability?
Outcome
The action received very positive reactions from business man and community. More than 15 job search programs were inserted in companies, resulting in an increase of 20% in the number of physically disabled job opportunities in regards to last year. The action also gained an increase in visibility as a result of statements in websites, blogs and TV programs, making the reintegration issue com forward.
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