The basic insight of the campaign is that whenever you are in contact with the brutal struggle a disabled children has to undergo through life and the positive brave way they do it, all your life is put under a new perspective. And all you problems seem petty. And that’s the main idea behind The Amazing Trouble Solving Machine.

Our public was literally anyone who could donate as little as 2 dollars.

We created a booth that promised in a magic way to solve everyone problems in minutes. When people went in, a video was shown in which very nice children gave good advice encouraging people to face their problems. Realizing through the experience how seriously disabled those children are had a quite disturbing effect.

Implementation:

One: raids with the “Machine” in places of great public concentration.

Two: Production of a film portraying the experience of the public exposed to the machine.

Three: the film was exhibited aggressively to news editors and opinion makers and also distributed through social networks.

Four: A 30” reduction of the film was aired in media space donated by vehicles.

The “Machine” run though several public locations during two months and raised a lot of attention and attracted the news that granted the campaign free media space worth millions of dollars. It featured two national prime time news shows and radio shows reaching an audience estimated in 80 million people.

And spread through many thousands of pages, blogs and news vehicles on the internet.

Donations increased by 62% in the period.

The film we produced based on the action became a standard presentation for corporate donors.