A Swiss dairy cow on the cover of the leading women’s magazine in Switzerland, where you would normally expect to see the most beautiful top models. The cow also posed on the back cover - viewed from behind.

Inside the magazine the readers were given more information about the connection between milk and beauty.

The first cow on the cover of a women’s magazine was a real attention-grabber for 354,000 women readers with an interest in beauty.

The impact in numbers:+ 46% more visitors to www.swissmilk.ch+ 33% more downloads of the brochure "Milk, the beauty drink".