Cannes Lions
ADVICO YOUNG & RUBICAM, Zurich / SWISS MILK / 2005
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A typical western movie scene framed by CinemaScope bars: "Lovely", the cow, is standing next to a cowboy who is exuberantly shooting at the sky. Hit by bullets, the top CinemaScope bar falls on the frivolous gunslinger. Lovely heaves the bar back where it belongs.
VO: Milk makes you strong.
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