Cannes Lions
LEO BURNETT, London / LADBROKES / 2006
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Description
To demonstrate that Ladbrokes are the experts on horse racing and betting we created the ‘Gambling Horses’: a group of horses that all live together in a stable who love to gamble. In the stable there is a laptop, a PC, a digital TV, a phone and a Ladbrokes shop to bring to life all the different ways that Ladbrokes Total Betting Service makes placing a bet easier.
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