Cannes Lions
SID LEE, Montreal / LOTO-QUEBEC - LOTTO 6/49 / 2016
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Two women are sitting on a bench, waiting for the bus. When one of the women notices an elderly man standing beside her, she graciously offers her seat. The elderly man takes the offer. “Thank you, you’re very kind.”
As soon as the man sits down, seagull droppings land on his shoulder. He looks disgusted. The woman can’t believe her luck.
We cut to a convenience store counter. We see the same woman smiling as she asks the clerk for a lottery ticket. “I’ll take a 649.”
Cut to the end frame. We see a close up shot of a lottery machine printing out a fresh ticket, which reads: #YouShouldPlay649.
The ticket continues to print, revealing the details for the next jackpot: Next Jackpot $55 Million.
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