Cannes Lions

ATHLETIC APPAREL

HYPNOTIC, New York / REEBOK / 2003

Awards:

1 Gold Cannes Lions
Film
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Spot explores daily grind of world's leading office linebacker, Terry Tate, hired by Felcher & Sons as efficiency expert to bring order to typically lacksadaisical office environment. Following up his signature bone-crushing tackles of workplace rule-breakers with gridiron taunts, Terry keeps peace at the office with an even-handed, tough love.

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