ROOTOTE is Japan's bag brand specializing in totes, and has been creating products in variety of styles and sizes for variety of consumers to enjoy their totes.In this very first TV ad of ROOTOTE, the products - various totes - are featured in a fun way to relay the key message "PLAY THE TOTE!".In order to introduce the characteristic side pockets on ROOTOTE's totes, people in the TV ad line up with their totes in their hands, and play music with the fasteners.