Cannes Lions

AT&T

BISCUIT FILMWORKS, Los Angeles / AT&T / 2011

Overview

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Overview

Description

This spot is a demonstration of AT&T’s network coverage. We see classic children’s bedtime story characters that have come to life, leaving hotels, diners, subway stations, train stations and various locations around America. We then see a dad in a hotel, reading "101 Bedtime Stories" from his tablet over the phone. His son is on the other side of the phone, listening to his father’s bedtime story. Each night, the characters come to life as dad reads the stories and they travel across the country to be with the son. Because with the AT&T network, no matter where you are, you’re never far away.

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