Our target is families with kids.They’d love the freedom of an unlimited calling plan. However, they’re still the most expensive plans on the menu.Unlimited texting plans are different though. They’re not only more important to have – the kids text up a storm – but they’re also more affordable, so are worth the cost.So, you and your family get unlimited messaging and can make unlimited calls to anyone, on any U.S. mobile, on any network without tapping into your minutes.It’s just one more way that AT&T is providing value.