We aimed to make the target understand the advantages of mobile phone shopping by providing them with the real experience. So we designed an “Inspiration and Go” campaign whereby people could buy any of a wide range of attractive items they saw in print ads in under a minute with their mobile phone. No purse or credit card necessary.

Our campaign has drawn considerable attention from all sorts of media. The launch inspired a huge increase in the rate of sign up, as well as the volume of mobile phone shopping and total distribution per day. Our campaign has also opened the door to a highly profitable new business for mobile phone service providers.