Design Miami is a meeting place and forum for international collectors of art and design.

Audi is presenting itself here not only as a sponsor of Design Miami, but also as a part of the design scene on show.Mutabor drafted the design concept for this exhibit and realised the idea on site.

As elements of interior design, automobiles usually play a more decorative role in living areas. Exquisite car models might stand on a shelf or on the living room table. We used this idea to create the setting for our presentation, with the new Audi A8 featured here as a model on a coffee table.

Audi dealers have to pay for the architecture and signposting themselves. The interest and demand it has generated is vast. The number of orders is far higher than initially expected. Worldwide, the Audi Pylon is currently being offered in three sizes. The aim is to gradually phase out the old primary characteristic in favour of the new Pylon. The Pylon has already successfully asserted itself at international design competitions.