To create a book that covers the history, the presence and the future of the Audi brand.

Courage, Enthusiasm, Passion. Three books in one. Three elaborative chapters that each define "Vorsprung durch Technik" (advancement through technology) in a unique way. The book "Courage" is all about the constant progress in Audi technology. "Enthusiasm" covers the brand’s sportiness in general as well as its motorsport success story. The "Passion" book deals with Audi’s premium approach to the very smallest detail.

Four rings, three values, one aim: Vorsprung durch Technik (advancement through technology). That is the all new Audi brand book.

Very well received from the markets:2.500 in German5.000 in English16.000 in Swedish