September 24, 2018. Honda celebrates its 70th anniversary. During those years at Honda, it has been our belief to make people “smile” through the products. However, with our business expanding across the globe, this ideal has been spread thin. Therefore, our mission became to make re-recognize Honda's belief among all the consumers and employees.

By noticing Honda's belief to make people smile with their products, we found a commonality within our tradition ORIGAMI. In order to express this, we decided to make a video to inform that creativity make everyone happy.

Since Honda is originally a craft company, we decided to make it as a main context to express their belief in the video.

In the video, we manually moved objects with stop motion style which express the entire transformation of Honda products with a piece of paper without using computer graphics.

1: This video was run during Honda's 70 year anniversary ceremony.

2: It was viewed in 39 countries which includes world famous motor shows in the world.

3: The number of views ended up having a record of more than 10 million views online total.