Visual acuity and light are key issues in opticians’ and ophthalmologists’ professional lives. The mailing draws on these concepts. They can be found, for example, in the title, “Get a clearer view of something exceptional”, and again in the introductions to the brochures for the individual models. The lenticular image on the sleeve allows this contrast between clear and blurred to be experienced in a fun way. The four brochure title pages each pick up on this theme by only depicting parts of the vehicle clearly, with the rest blurred.