Cannes Lions
TYO INTERACTIVE DESIGN, Tokyo / AUDI / 2008
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This website has been created to improve the brand recognition of Audi in the Japanese market. When a user asks the aluminium statue of the ‘Questioning Man’ a question, a witty answer will be sent back via email. This represents the company’s fundamental philosophy of continual questioning.Main highlights of the design, website structure and contents:The graphical quality of the statue and the animation after the question entry is exceptional. The downloadable blog widgets make the continuously questioning man walk around the blog page and suggest keywords for questions.
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