The Audi Pocket Guide offers Audi enthusiasts the new channels of communication about and with their favourite automobile brand. The application closes the gap in the purchase decision process and enables the user to find out about the full range of Audi models in a single application.

With the combination of online and offline, the PDA offers an ideal means of reaching potential customers – beyond the range of a PC connected to the Internet. Keeping the user in touch with the Audi brand, anywhere, any time.

Users can either move around or within their Audi using the forward and back arrows, or else click directly on the menu, for example the engine. They can play around with selecting colours and wheel trims to personalise their very own vehicle. A 360° view, video download and picture gallery complete the range.

This application signals Audi’s recognition of the importance of mobile communication, which it has rigorously implemented as a user-friendly tool.