Cannes Lions

AUDI A3

DDB SPAIN, Barcelona / VAESA / 2009

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The idea is to show the top sports players as if they were extraordinary beings. They are special beings, different, distinguishable from other people because they are better prepared in every sense.

We treat the New Audi A3 as if it were a top athlete and see how its outstanding qualities mark it naturally from others automobiles, grabbing the attention of all who see it.

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