Tomorrow’s largest customer base for automotive brands lives or works in cities and urban environments. However, most automobile showrooms are located in suburban industrial zones, far away from the customers. Audi wants to bring those showrooms back into the urban metropolises: by using innovative technology to present the full range of products in precious city space.

Audi City consists of a showroom with an exclusive selection of showcars, the powerwall, (a massive video array capable of showcasing life size cars and explanatory animations), the multitouch tables (that allow visitors to inspect and configure their individual Audi), and the Customer Private Lounge (digitally enabled sales areas that use multitouch tables and RFID tagged physical samples to make the sales pitch a unique experience).

All elements are seamlessly connected – from the first touch to the sales process in a private area. Audi City enables customers to explore the complete range of 48,000 cars and individual configurations.

Audi City is a revolution in automotive commerce: It offers the impact of a flagship showroom in the space of a lifestyle boutique while providing an expansive product experience right on the high street. The digital orchestration brings “Vorsprung durch Technik” to life and puts Audi at the heart of the world's greatest cities. The first Audi City store opened in London’s Piccadilly Street in June 2012. Other showrooms in metropolises all over the world – such as Dubai, Beijing and Berlin – will open within the next two years.