A toy robot compares itself with an advanced robot. He is not able of doing any of the incredible things that the other can do. He looks up to him but can´t help himself to feel a degree of frustration. Nevertheless, soon discovers that he is not the only one in such a state. The same happens to a little toy car that is in front of an advanced Audi A4.The 3D robot was created specifically for the commercial. The main objective was to give it a human expression and eliminate any trace of agressivness, due that it represented the Audi A4 in the story. His presence didn`t have to intimidate or frighten. The project was carried out by the prestigious Big Lazy Robot studios. For the robot movements they got inspired by ‘parkour’, the art of getting about the city overcoming obstacles.