ChallengeIn key cities in China, many white-collar workers are at a rising stage in their career. While pursuing success, they are also made drowsy by the busy and dull routine of life. How to appeal to these people? Can Audi A4 S Line, the symbol of individuality and uniqueness, awake them?SolutionCentering on the theme of "awakening", an awakening campaign was launched throughout the Internet.We set up a mini site filled with funny videos, showing that neither hot girlfriends nor cat burglars can awake sleeping white-collar workers, only the Audi A4 S Line could. Only the sound of an engine could awake their passion and selfhood.

Besides, the Awakening League on the mini website provides awakening ringtones download, which attracts many users.