Our client needed a poster at the point of sale that will position the 4X4 ATV as a vehicle designed to explore difficult terrain usually characterised by its wild life and adversity.

We discovered that we were able to take advantage of the car headlights in the underground parking of the stores.So we laser-cut several acrylic pieces with specific measurements and proportions, which when exposed to the car lights in the underground parking, slowly started to reveal on the wall the shadow of a real size jaguar next to our message: Discover Yamaha Grizzly.

Thanks to word of mouth and the amount of good comments about the experience, top of mind on the 4x4 segment went up by 2 points during the implementation period of the poster