The presitigious A6 allroad pack proved to be highly effective, eclipsing all expectations. Its combination of careful targeting generated 101 Brochure Enquirers and 54 Test Drives, from a mailing volume of 1660. This equated to a response rate of 9.3% (versus a 2006 average Audi DM response rate of 4.3%). The interest generated subsequently led to the A6 allroad selling its entire 2006 allocation. Cost per response was £173 whilst the number of new A6 allroads sold from those mailed was 62 resulting in a cost per car (valued at approx £35,000) of £432.