Our solution was to launch a new ‘service’ not a campaign.

The service offers a 3D Portrait of the Nissan owner and their long-term companion car upon delivery of their new Nissan.

This allowed drivers to keep their memories with their once-owned cars forever.

Memories with one’s car, and the relationship between an owner and Nissan are made eternal.

In addition to the buzz created throughout various social media channels, it had great impact on Nissan’s business.

It encouraged more Nissan owners to trade in their long owned cars.

It also largely increased the number of opinion among current owners that they 'want their next car to be another Nissan'.