Cannes Lions

AUDI A6 ALLROAD QUATTRO

NOBLE GRAPHICS CREATIVE STUDIO, Sofia / PORSCHE / 2012

Film
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Overview

Entries

Credits

OVERVIEW

Execution

We put a simple sticker on the windshield chair-lift in Bansko. When you pull the windshield down, you find yourself sitting comfortably in the new A6 Allroad and for the next 20 minutes you just enjoy the smooth ride through the winter mountain.

Outcome

150% increase of A6 Allroad orders for Q1/2012 vs. Q1/2011

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