In Japan, the number of traffic accidents caused by elderly people is increasing year by year. The development of autonomous driving technology is progressing year by year to solve these issues, however, there is one major problem. The older generations believe they still can drive better than machines and are unwilling to learn about the latest in automotive technology.

Nissan repurposed ProPIOT, an autonomous driving technology to create self "driving" golf balls that recognizes the course and move towards the goal. Golf balls became a tool to teach the advanced level of autonomous driving technology to the elderly.

Elderly people are not interested in the news about advances in autonomous driving technology. So, by using golf, which is a sport that elderly people like, Nissan has sublimated information on autonomous driving into entertainment that makes them want to see it.

The campaign started with a single video of a boy playing miraculous shots using the ProPILOT golf ball which quickly spread to the world through Nissan's social media accounts. The campaign is ongoing with plans of implementing places to actually experience using the ProPILOT golf ball at Nissan's galleries and real golf courses.

・Media Exposure 1400+ medium：69 countries

・Estimated AD Value：$12M

・Traffic to NISSAN's autonomous drive website：×55 up

・Top of mind for autonomous drive ranking：No.1