Cannes Lions

AUDI A6 ALLROAD QUATTRO

NOBLE GRAPHICS CREATIVE STUDIO, Sofia / PORSCHE / 2012

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Bansko is one of Europe’s top ski resorts and a proud host of FIS World Cup 2012. It is also the fanciest and most expensive winter destination in Bulgaria. This makes it quite attractive to a certain type of affluent Bulgarians.The challenge was to present the new Audi A6 Allroad quattro® as the perfect model choice when it comes to rough mountain terrains.We put a simple sticker on the windshield chair-lift in Bansko. When you pull the windshield down, you find yourself sitting comfortably in the new A6 Allroad and for the next 20 minutes you just enjoy the smooth ride through the winter mountain.

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