Eurobest
C3 CREATIVE CODE AND CONTENT, Berlin / VOLKSWAGEN / 2016
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The film tells the story of fixed-gear bike riders on their trip through the mountains. Simultaneaously it is positioning the Volkswagen Passat Alltrack and highlights its qualities through tangible and life-affiming emotions.
The film shows a mix of different perspectives: the driving car, the drivers point of view, people riding their bikes and impressions of beautiful, unspoilt landscapes.The combination of authentic people with visually strong pictures and a story line that is inspired by the poem „There is a pleasure in the pathless woods“ by George Gordon Byron (1788 – 1824), express the central theme: A global and profound connection to nature.
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