Eurobest

Volkswagen Passat Alltrack

C3 CREATIVE CODE AND CONTENT, Berlin / VOLKSWAGEN / 2016

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The film tells the story of fixed-gear bike riders on their trip through the mountains. Simultaneaously it is positioning the Volkswagen Passat Alltrack and highlights its qualities through tangible and life-affiming emotions.

The film shows a mix of different perspectives: the driving car, the drivers point of view, people riding their bikes and impressions of beautiful, unspoilt landscapes.The combination of authentic people with visually strong pictures and a story line that is inspired by the poem „There is a pleasure in the pathless woods“ by George Gordon Byron (1788 – 1824), express the central theme: A global and profound connection to nature.

Similar Campaigns

12 items

2 Cannes Lions Awards
The Blind Spot

OGILVY SOUTH AFRICA, Cape town

The Blind Spot

2023, VOLKSWAGEN

(opens in a new tab)