Millions of consumers following the U.S. inauguration coverage were repeatedly exposed to Audi’s synergistic message of progress. This day-long media blitz was filled with media “firsts,” marking a historic day in marketing, as well as a historic day for the country. Following consumers from morning news, to swearing in ceremony, through evening news recaps, high-profile elements of the daylong “take-over,” included:- 8-page “Progress is Beautiful” insert in major U.S. newspapers.

- Exclusive sponsorship of live inauguration streaming on four major news websites. This included exclusive sponsorship firsts for inauguration coverage on both msnbc.com and cbs.com.- Full-day, sole sponsorship of Slate.com and TheAtlantic.com.- Exclusive sponsorship of the three major networks (ABC, NBC, CBS) evening newscast with limited commercial interruption – the first ever national news roadblock!

Extraordinary reach numbers. PR coverage. Positive consumer sentiment.

Digital efforts were particularly powerful, as more U.S. consumers watched the inauguration via live streaming than on television for the first time in history. The one-day campaign delivered 111 Million Total Media Impressions, including:- 68 million on-line impressions – 62% more than anticipated- PR coverage in over 150 news outlets- Five-fold jump in traffic on Audiusa.com— 62% increase in e-brochure downloads- Press declares Audi one of day’s “biggest winners”Client quote in Automotive News, “We were pretty blown away. We got dramatic over-delivery, which was just fantastic for us.”