Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2013
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We open on São Paulo during the 1970s. We see a famous TV host (from present day) standing right next to a 2013 Fusca. He goes: “We’re live from the 70s to find out what people think of the 2013 Fusca.” He proceeds to interview passers-by to gather their opinions. A girl says: “2013? So the world doesn’t end in the year 2000?” When a hippie learns that the car is equipped with LED headlights, he says: “Yeah, I’m really into LED”. Right after that, a famous comedian from 1970s Brazil (Mussum) uses his most famous catchphrase (“Awesome possum”) to express how impressed he is by the car. The host concludes: “The new 2013 Fusca. The perfect car for Brazil… in 2013.”
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