In Driver, Audi takes a leap forward in time. The spot paints a vivid picture of a possible future around our protagonist who becomes distracted as he engages with the artificial intelligence that drives his car and runs his home. As he engages with the Siri-like voice, a wistful nostalgia creeps in and he is reminded of days past. While he embraces the ease, safety, and convenience of a driverless world, he has an itch that needs to be scratched. The driver jumps into a vintage Audi, one of the last great gasoline-powered, human-piloted sports cars, built way back in 2018 and jolts himself back to life as he roars down a now abandoned highway.