The Audi TT Freefall Challenge was developed. For once, it’s not about reaching the highest possible Highscore in an online game. For once, it’s enough to just fill in your personal data in a form. At first glance, this looks pretty simple, but it really isn’t.

Hardly has the user placed the first letter, all the fields come off their embedding and rush towards the ground in free fall. At the same time, a countdown starts and counts the seconds, until the text fields hit the ground. The person who manages to fill in their data in the given time anyway, takes part in the lottery automatically.

930 people wanted to win the exclusive test drive with the Audi TT. 16% of all participants (150 people) have then subscribed for the Audi eNewsletter. 18 people wanted an immediate test drive and an offer for the new Audi TT. This corresponds to a response of 2%.