Let the truth be said: cars have always helped men to go out on a date.With this and our objective in mind, we would let men borrow a MINI for a one-night date with a girl.In the MINI Date website, men could ask one Facebook female friend out and would compete for a MINI with other guys.The date with more "Likes" from friends would get the MINI for a date.During one month, MINI helped dozens of man to ask girls out and 20 of them in a real date.

The promotion was very easy to implement, with the creation of a platform based on Facebook with frictionless interaction. Besides that, the client only had to offer a few test-drive cars for the dates.Regarding the consumer, the MINI Date website had 1,113,459 views, with 2,873 guys asking girls out and competing for a MINI.After all, the number of male fans on the Brazilian MINI brand fanpage on Facebook increased by 15% in the period, putting MINI closer to the young male target in Brazil.