Cannes Lions
BBH, London / AUDI / 2012
Overview
Entries
Credits
Description
Audi has enjoyed unprecedented success in recent years at the Le Mans 24 hour road race,winning 10 of the last 13 races. Their brief was to create a piece of content thatcaptured both the excitement of the race and the sheer physical and mental effort it takesto win. Three time Le Mans winner Allan McNish and a team of 3D animators were the people chosen to bring this story to life. 24 hours of racing condensed intotwo and a half minutes.
Similar Campaigns
12 items