Cannes Lions

AUDI LE MANS 24 HOUR RACE

BBH, London / AUDI / 2012

Overview

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Overview

Description

Audi has enjoyed unprecedented success in recent years at the Le Mans 24 hour road race,winning 10 of the last 13 races. Their brief was to create a piece of content thatcaptured both the excitement of the race and the sheer physical and mental effort it takesto win. Three time Le Mans winner Allan McNish and a team of 3D animators were the people chosen to bring this story to life. 24 hours of racing condensed intotwo and a half minutes.

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