At Audi we decided to make a simple App using the same philosophy as the Start/Stop system. The idea was to obtain phone battery savings using the same principle as the system that achieves savings in the fuel consumption and emissions of a vehicle.

How does it work? Easy. The Audi Start/Stop app detects and closes open applications that are not being used at the time by the user.

In this way, it saves battery and makes the phone an even more efficient tool.

We decided to make a simple app using the same philosophy as the Start/Stop system. The idea was to obtain phone battery savings using the same principle as the system that achieves savings in the fuel consumption and emissions of a vehicle.

How does it work? Easy. The Audi Start/Stop app detects and closes open applications that are not being used at the time by the user.

In this way, it saves battery and makes the phone an even more efficient tool

350 downloads the first day of release.

Traffic to the dealer increased 12%.

Over 40 entries in post and articles in industry publications.

Increase of over 120% in visits to the Audi technology hotsite.