Cannes Lions
BBH CHINA, Shanghai / VOLKSWAGEN / 2017
Overview
Entries
Credits
Description
We took actual rock samples from the moon and turned them into special ink, which is used to create a unique visual design based on the revolving 9 planets of our solar system. In doing so, the calendar gave Audi’s lunar technology a human touch, by helping people get a real feel of the moon.
Execution
The 2017 Audi Lunar Calendar was printed with special ink, imbued with Lunar meteorite powder.We took a rock samples that originated from the moon and ground it into a fine powder. This was then mixed into ink and used to screen print this special edition calendar. The unique visual design based on the revolving 9 planets of our solar system. In addition, we gave it its very own Lunar meteorite packaging and a video link.
Outcome
This special limited edition lunar calendar will let Audi brand stand out among automobile brands.
As a result, it will greatly improve consumers' approval on Audi brand.
In one week, the video got 20,907+ views online, over 102,460 retweets on e-commence site with more 1,492 comments and 19,550+ views on Wechat.
In the first season of 2017, the views for Audi official website has increased by 23%.
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