We took actual rock samples from the moon and turned them into special ink, which is used to create a unique visual design based on the revolving 9 planets of our solar system. In doing so, the calendar gave Audi’s lunar technology a human touch, by helping people get a real feel of the moon.

The 2017 Audi Lunar Calendar was printed with special ink, imbued with Lunar meteorite powder.We took a rock samples that originated from the moon and ground it into a fine powder. This was then mixed into ink and used to screen print this special edition calendar. The unique visual design based on the revolving 9 planets of our solar system. In addition, we gave it its very own Lunar meteorite packaging and a video link.

This special limited edition lunar calendar will let Audi brand stand out among automobile brands.

As a result, it will greatly improve consumers' approval on Audi brand.

In one week, the video got 20,907+ views online, over 102,460 retweets on e-commence site with more 1,492 comments and 19,550+ views on Wechat.

In the first season of 2017, the views for Audi official website has increased by 23%.