Audi Korea wanted to spread out new brand message ‘Progress never stops’ to customers through actual experience. So we've been thinking about new digital technology that will surprise consumers.

From 13th to 21st of Jan, We proceed ‘Audi MR Experience” at the heart of Seoul.

For the optimized experience, we designed the booth that accommodates six to eight participants. We installed 12 LCD Projectors to synchronize screen on cube. Thanks to Kinetic system, 6 movement trackers and other hardware, we could track every single movement of customer and react upon their motions.