Cannes Lions

AUDI A6 & BOSE SOUND SYSTEM

McKINNEY, Durham / AUDI / 2005

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Audi engineering is something that affects every part of the driving experience. But what people don't realise is that Audi seeks out the strongest partners in the world when there is a need to deliver something outside of their expertise. That's why Bose was the perfect partner for Audi when it came to sound. This PointRoll banner was created to demonstrate the features of the Bose sound system in the online environment, even though it is impossible to reproduce the sound quality a driver could expect to experience in an Audi.

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