The best way to convince people that they needed the AUDI pre-sense system is to let them experience for themselves how easily they overlook even obvious hazards. Quite a challenge, with a normal billboard.

Our billboard only used the space and cost the money of a normal airport billboard. But it used the entire terminal, the conveyor belt and the people themselves and turned them into an interactive installation. This way, people experienced first hand how easy it is to overlook an obvious hazard.

Our billboard was a real crowd stopper: people at the airport tried it out, photographed it and shared it with friends. The documentary video of the effect and the billboard made its way around the world online, generating countless shares and views on different channels, features on numerous important blogs and magazines.