VEJA is a magazine delivered together with a free local version, called VEJA São Paulo. So, to launch one of Audi’s biggest cars, the New Audi Q7, we used these two magazines delivered together as an opportunity. A giant ad can be seen when the reader opens both magazines at specific pages, pointed at the headlines. And the reader can see the concept. “New Audi Q7. It’s so much Audi, one magazine wasn’t enough”.