Cannes Lions
ELEPHANT SEVEN, Hamburg / AUDI / 2005
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The international minisite “25 years of quattro” presents Audi’s quattro all-wheel-drive in an attention-grabbing and original way as part of a campaign that covers all media. Instead of one mouse pointer, we navigate with quattro: a fourfold mouse, and while using it, it becomes clear how much fun is hidden in quattro. Exciting and elaborately presented quattro moments enable surfers interested in cars to find out more about the technology’s advantages and development. A dynamic screensaver automatically downloads newly available moments from the Web, enabling the quattro moments to be experienced throughout the whole year in six languages.
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