Cannes Lions
OGILVY SOUTH AFRICA, Johannesburg / AUDI / 2006
Overview
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Credits
Outcome
The Post-It notes were given to Audi dealers to send to existing Audi owners and people who showed an interest in Audis that feature Quattro. Most of the recipients were intrigued, and thought the mailer was an effective, clever and unusual way of demonstrating the exceptional grip that permanent four-wheel drive offers.
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