Cannes Lions
DRAFTFCB GERMANY, Hamburg / AUDI / 2008
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Darkness. A gentle Bossa Nova. A metal pendulum ball is swinging close towards the viewer in slow motion. It is nearing an identical ball, finally strongly colliding with it. You now recognize Newton’s cradle, as a whole. On the other side of it, the collision ball movement transmits not only to the remotest ball, but to all four of them, swinging up high. Pay-off: New Rules. The new Audi RS 6 with 580 hp.
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