Cannes Lions
OGILVYINTERACTIVE, Cape Town / VOLKSWAGEN / 2003
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Background: Citi Golf has been around forever. It is a fun filled, zippy little hatch that is a legend in its own right. This car transcends all age groups and is timeless in its youthful appeal.Objectives1. To develop a site that displays the model in its timeless and youthful nature.2.An interactive microsite that brings the brand to life and allows the user to feel the brand.Target market: Anyone over the age of 18 who has a youthful attitude to life - appreciate a car that endures and is not a fad. For those who are forever young.
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