Cannes Lions

AUDI TDI TECHNOLOGY

BBH, London / AUDI / 2009

Film
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This commercial demonstrates the absolute precision of Audi's TDI diesel injection technology. This is brought to life in a visually intriguing and metaphorical way by the precise shooting of fuel through the eye of a needle. This simple action is repeated over and over into a dramatic, mini pyrotechnic display.The voiceover explains that the technology is so precise that hardly a drop of fuel is wasted. Making Audi's even more fuel efficient than ever.

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