“’Re-creating’ the actual landing scene for the TVC in real life”

We have challenged ourselves to re-create the TVC, which has aired around the world, which has aired around the world, in actual outer space and at various symbolic sites around Japan.

“Project 1: THE PREQUEL”

We have created a scene in which the Audi TT suddenly appears in space from the future right before it lands on earth, as shown in the original TVC.

“Project 2: TVC ON AIR”

The TVC that was aired around the world. We have aired an ambitious TVC showing the Audi TT transcending time and space, and arriving from space to earth as the most futuristic car in Audi history.

“Project 3: Landing in Kyoto, Japan”

We have realized a media collaboration with the world heritage site, Hieizan Enryakuji temple, for the first time since it was established in 788.

“Project 4: Appearing in The Sand Dunes”

The cocoon from outer space also teleported to the sand dunes of Tottori, a national natural monument.

“Project 5: Landing in Ginza, Tokyo”

A 30m long runway was built in bustling Ginza, Tokyo.

Collaborating with symbolic sites around Japan, the Audi TT landing project generated a successful viral campaign throughout the nation.

“Over 400 Media Exposures”

“3,300,000 Views on YouTube”

“500,000 Event Traffic”