Inspired by the trend of adult colouring books used as a form of therapy, we created our own version of such a colouring book – one that uses the benefits of all the safety features housed within each Mercedes-Benz vehicle that offers people peace of mind.

Using several key safety features that are available in our models, we created a unique colouring book filled with intricate artwork that our audience can colour in. Each artwork piece is inspired by and matches a selected safety feature.

Since it’s release, The Colour of Calm has helped to increase awareness surrounding Mercedes-Benz vehicles and the respective innovative safety features while helping make the brand more accessible to a younger audience.